Systematic risk is typically referred to as "market risk", while unsystematic risk is risk that refers to a specific risk associate to a particular asset.
If you are a company that is concerned about investing in assets that have a higher than market rate of return, what type of risk is the most critical to manage in the selections of an appropriate investment - systematic or unsystematic? In your answer, note what variables affect your expected return from both types of risk compared to market risk.