Question1. A competing computer software store has a better location than yours. It is the modern shopping centre with a lot of customer traffic. Your store is in older neighbourhood and needs customers to travel further to reach you.
Question2. Briefly describe how you could use a merchandising, pricing and communications strategy to overcome your unfavourable location?
Question3. Make a distinction among the three types of impulse purchases. Give an example of each.
Question4. From a retailer’s perspective, what are the merits and demerits of having a Web site?
Question5. Explain the seven Ps of service that would be involved in a banking service.
Question6. Illustrate how the core product, supplementary services and delivery processes are integrated in context of an overnight hotel stay.
Question7. Explain the three complaint barriers for dissatisfy consumers and describe how a firm can reduce these barriers.
Question8. A drugstore chain has decided to open outlets in a combination of isolated locations, unplanned business centres and planned shopping centres. Comment on this strategy.
Question9. What are the eight common differentiations between products and services?
Question10. Explain the four common service recovery mistakes made by organizations.