Assignment:
Question 1 A researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure?
- stepwise sample
- judgment sample
- area sample
- snowball sample
Question 2 "Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages" is an example of what type of question?
- counterbiasing
- open-ended response
- counterbalancing
- double-barreled
Question 3 A collection of related fields that represents the responses from one sampling unit is known as a _____.
Question 4 In creating coding categories for open-ended questions, the tallying of the replies to a small number of completed questionnaires for a question in order to create coding categories for that question is known as _____.
- recoding the data
- test tabulation
- data entry
- creating a plug value
Question 5 In which type of sampling does every element in the population have a known, nonzero probability of selection?
- absolute sampling
- relative sampling
- nonprobability sampling
- probability sampling
Question 6 Questions that require respondents to choose one and only one response from among several possible alternatives are called _____ questions.
- checklist
- determinant-choice
- forced
- limited-choice
Question 7 A researcher has assigned "1" to represent freshman, "2" for sophomore, "3" for junior, "4" for senior, and "5" for graduate student. These labels (i.e., freshman, sophomore, etc.) assigned to the numeric code are called _____.
- value labels
- coding labels
- cues
- strings