Assignment:
1. Discussion
Dual Distribution mod 2
Some manufacturers select the strategy of selling their products through both independent retailers that carry more than one brand of the same type of product while also selling their products through retail stores that they own and operate with their own employees. This is referred to as dual distribution.
Assume the following scenario:
You are interested in purchasing a new type of electronics product that is distributed through dual distribution with the nearest manufacturer-owned store located a few miles from your home. A store you are familiar with that carries that manufacturer's brand plus three other brands of the product you are interested in is located about the same distance from your home, but in the opposite direction.
You are anxious to use the product while friends are visiting this evening, but will only have time to get to one of the stores before store closing time.
1. Explain which store you would drive to and why you selected that store.
Use your textbook, the Argosy University online library resources, and the Internet to research dual distribution and respond to the following:
- Describe the likely reasons for manufacturers of electronic products to adopt dual distribution.
- Describe the potential disadvantages that might materialize for manufacturers who adopt the dual distribution strategy.
Write your initial response in 1 to 5 paragraphs.
2. Discussion
Power and Influence mod 3
A marketing channel usually consists of at least one independent organization that another organization depends on to perform certain tasks well.
Assume that you are the manager of a manufacturing firm that depends on a large retailer to reach your target market in a certain metropolitan area. You have discovered that a significant number of sales of your product are being missed because the product is out of stock in the retailer's stores. Consider the five sources of power discussed in the text and how effective you feel each would be to utilize in this situation.
- Select the source you feel would be most effective in getting the retailer to change their inventory policies so that out-of-stock missed sales of your product will be reduced or eliminated. Describe that source and why you feel it would be most effective.
- Select the source you would turn to next if use of the first source does not work out and explain why that would be your choice.
Write your initial response in 1 to 4 paragraphs.
3. Discussion
Channel Efficiency mod 4
Using the text, the Argosy University online library resources and the Internet as research resources, respond to the following:
Contrast and compare the concept of Efficient Consumer Response (ECR) and the concept of Quick Response (QR) as significant aids to management of supply chains and the success of the overall marketing strategy. Use examples to support your response.
Write your initial response in 1 to 5 paragraphs.
4. Discussion
Electronic Channels mod 5
Using your textbook, the Argosy University online library resources, and the Internet to research electronic channels, address the following:
- How has the rise of electronic channels affected wholesaling?
- How has the rise of electronic channels affected retailing?
- Why are certain products more appropriate for electronic channels?
- What types of products are less appropriate for electronic channels?
Write your initial response in 3 to 4 paragraphs. Apply APA standards to citation of sources.