Two important facts of decision life are that different people value the same things in different ways, and that most business decisions have several bene?ciaries, not just one. Thus, if the deciders select one alternative, the outcomes will please some bene?ciaries but displease others. Offer a good illustration of this dilemma in a signi?cant decision problem you have seen in your company. How did the deciders address the dilemma? How would you improve on what they did?