Trying to change the corporate culture of a multinational


Discusion:

Create an essay of 150-200 words response the following questions.

Review the case Trying to Change the Corporate Culture of a Multinational Enterprise: General Semiconductor and discuss below:

1. In your opinion, what actions taken by Ronald Ostertag stood the most chance of  changing General Semiconductor's culture?

2. Do you think requiring everyone in a multinational firm to carry around a card with  the firm's core values on it can change a company's culture? Why or why not?

3. In your opinion, is Ostertag managing the cross-cultural operations effectively in  the process of trying to change the firm's culture? Please explain.

4. Did Ostertag appear to have a global mindset, in your opinion? Why or why not?

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Case Study: Trying to change the corporate culture of a multinational
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