Problem:
Doctor Graham is a neurosurgeon working with a patient who has Parkinson's Disease. Doctor Graham believes the best approach to treating the patient is to perform brain surgery. The patient is nervous about the surgery and is unsure whether to consent to it or not. Doctor Graham says to the patient "My brother had this surgery and it went very well. Michael J. Fox (a famous celebrity) also had this surgery and it was successful." Doctor Graham's referencing the positive outcomes for his family member and for a famous celebrity in the attempt to convince the patient to have the brain surgery is an example of: Group of answer choices heuristic persuasion systematic persuasion availability bias anchoring endowment effect