Q1. Define the terms Exchange and Transactions.
Q2. Write down one illustration of each of the given: Places and Ideas to be marketed.
Q3. In brief describe the Selling Concept with suitable example.
Q4. Illustrate the meaning of strategic marketing plan?
Q5. Write down in detail the various types of customers?
Q6. Describe the competition power which is used to motivate the channel members?
Q7. In which organization structure, a company can evade geographic or customer duplication?
Q8. Write down the difference between the transformational and transactional leadership.
Q9. Describe the meaning of profit margin quota and also write down its significance.
Q10. Describe the critical success factors for making the distribution strategy efficient.