Problem: Zowie Productions has no experience and only limited resources to begin exporting. Abbie also wants to maintain control over the production and marketing of its products. You are to prepare a briefing for her in which you do the following:
Question 1: Discuss traditional methods of exporting such as the use of export merchants or export departments.
Question 2: Discuss how Zowie Productions might use the Internet and shipping companies in exporting Legends and Exploits. What export services do shipping companies provide for small firms such as Abbie's?
Question 3: Recommend which of these makes the most sense for Zowie Productions, and why.