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Trader joe is doing well in what could be considered a

Assignment: Trader Joe's - Case Analysis Questions

1. Explain what strategy (cost leadership/differentiation, focused/broad) Trader Joe follows. Also, briefly explain where our local Fry's compare on these dimensions.

2. Trader Joe is doing well in what could be considered a fairly difficult industry. What are their core competencies and how do they lead to a competitive advantage? Why can't their competitors imitate?

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