In the 1960s and 1970s, IBM was the most successful computer company in the world. Yet many of the most innovative product developments were made by other companies (GE, Univac, Honeywell, and TRW), whose computer operations were swamped by IBM. Eventually, the PC changed the game and IBM spent many years in the doldrums, because corporate management was convinced that the PC was a niche product.
Describe the tradeoff between technical capability and commercial prowess in launching a new product/service.
100 words or more no fromat needed.