Assignment:
For years, Ferrari has been known as a manufacturer of expensive luxury automobiles. The company plans to attract the major segment of the car-buying market that purchases medium-priced automobiles. As Ferrari considers this trading down strategy, what branding strategy would you recommend? What are the trade-offs to consider with your strategy?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.