1. Toyota customer have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (odyssey), and others may prefer a large suv (highlander). This is an example of a
A) mass customization
B)segmentation
C) differentiation
D) bargaining power of supplies
2. Integrated business choices that recongnize trade-offs in a shifting business landscape often lead to positive economic outcomes.
True or false