Question 1: Identify the main characteristics which differentiate tourism products and services from other industries and highlight how such characteristics can influence the development of marketing campaigns.
Question 2: One of your clients has asked you to make a report describing the following marketing topics:
a) Above-the-line advertising media
b) Direct marketing
c) Quantitative research
What information would you comprise in your report?
Question 3: What are the factors you would consider in order to give an effectual visitor care in a tourist destination of your choice?
Question 4: Describe what you understand by the given terms:
a) Merchandising
b) Seasonal discounts
c) Trade travel shows
Question 5: Describe the value of printed materials to the marketing of travel and tourism products and services. Give examples to support your recommendations.
Question 6: Describe the significance of Public Relations in the marketing mix and describe two popular Public Relations activities, broadly used in the travel and tourism industries.
Question 7: Write notes on three of the given terms:
a) Geographic segmentation
b) Demographic segmentation
c) Advertising agencies
d) Travel agency manual
Question 8: What information would you expect to find out in a typical Marketing Plan of a company operating in the travel and tourism industry?