Topic purchasing intention of smartphones
1.1- Background of the study
Talk about world wide
Have some recent statistics
Then talk about trends of smartphones in Malaysia
1.2- Problem statement
In this statement write 2 gaps why do you want to do this research, what is the reason. 200 words and must have referencing.
1.3- Research objectives
What are the objectives?
1.4- Research questions
1.5- Significance of research
How can this research help?
1.6- Scope of study
Where is this study to be (in Malaysia) 6 years of study so materials use for this research is from 2010-2016
2. Literature review
This should be left blank no definitions required.
2.1- purchase intention
Theories, models, must relate to independendant variable
2.3- Relationship between variables
2.3.1- Relationship between brand and purchase intention: It must be a relationship and academic writting
2.3.2- Relationship between price and purchase intention: It must be a relationship and academic writting
2.3.3- Relationship between social factor:
It must be a relationship and academic writing Reference must be from google journals https://utcc2.utcc.ac.th/utccijbe/_uploads/InProcess/201408/Investigating%20Factors%20Affecting%20Purchase%20Intention%20of%20iPhone.pdf
https://eprints.utar.edu.my/697/1/MK-2012-1004230.pdf
https://www.academia.edu/7004890/Factors_affecting_consumers_buying_intention_of_smartphones
https://ac.els-cdn.com/S2212567116301216/1-s2.0-S2212567116301216-main.pdf?_tid=838712fc-6db8-11e6-9900-00000aacb35d&acdnat=1472455173_f8e7a4ae17d9ea628bd6de6157bb6cb4
https://www.aessweb.com/pdf-files/ijass%203(12)-2426-2440.pdf
https://dspace.wul.waseda.ac.jp/dspace/bitstream/2065/38121/1/ShokenShuron_2012_9_Liao.pdf
https://hrmars.com/hrmars_papers/Antecedent_Stirring_Purchase_Intention_of_Smartphone_among_Adolescents_in_Perlis.pdf
https://icehm.org/upload/5343ED0814095.pdf
https://theseus32-kk.lib.helsinki.fi/bitstream/handle/10024/70466/Nagarkoti_Bishal.pdf?sequence=1