Topic influenced by epistemological perspective
Problem: Explain how the topic is influenced by a epistemological perspective, such as research on target market and how advertising directs them in their choices to buy Nike instead of a competitor.
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Problem: Disney places a great deal of importance on customer loyalty. Explain why customer loyalty is so important to the corporation, then list and explain the strategies that Disney takes to ensure customer loyalty.
Problem: In determining a nation's market potential, what kind of products are most likely to be influenced by economic circumstances and what kind of products are more affected by cultural influences?
Discuss how being the quarterback of a football team is similar to being a marketer who is responsible for implementing and controlling the strategic sports marketing process.
Problem 1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?
Problem: How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
Visit the website of one of the online marketing research firms (for example, Greenfield Online Research Center, Inc.) Locate a questionnaire being currently administered at this site.
What did Motorola fail to consider as the product moved from concept to full commercialization? What lessons relative to strategic planning have you learned from this case study?
Take a look at the vague questions below. For each, explain the problems with the question and find a more specific way to ask the question. Be sure to note what scale you would use for measuring each.
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Describe the differences between a board of nursing and a professional nurse association. Describe the board for your specific region/area.
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