Topic: Competitive Profile Matrix
Group Case Analysis -
Complete a case analysis of ABC Company (your instructor will assign the specific company for the case analysis at the beginning of this module/week) in the case section of the text.
The company that you're doing it for is Tesla.
A formal, in-depth case analysis requires you to utilize the entire strategic-management process. Assume your group is a consulting team asked by ABC Company to analyze its external/internal environment and make strategic recommendations. You will be required to make exhibits to support your analysis and recommendations. The case analysis must encompass 10-12 pages plus the exhibits, cover page, and reference page. The cover page must include the company name, your group name, and the date of submission.
The completed case must include:
- Executive summary;
- Existing mission, objectives, and strategies;
- A new mission statement;
- SWOT (TOWS) analysis;
- Competitive Profile Matrix;
- EFE Matrix;
- IFE Matrix;
- A list of alternative strategies, giving advantages and disadvantages for each; and
- A recommendation of specific strategies and long-term objectives.
Have your group leader place the results of the case analysis in a single document and post it to the Group Case Analysis 1 forum of your Group Discussion Board Forum.
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Table 3-12 An Example of Competitive Profile Matrix
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Critical Success Factors
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Weight
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Company 1
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Company 2
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Company 3
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Rating
|
Score
|
Rating
|
Score
|
Rating
|
Score
|
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Advertising
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0.20
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1
|
0.20
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4
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0.80
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3
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0.60
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|
Product Quality
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0.10
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4
|
0.40
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3
|
0.30
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2
|
0.20
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|
Price Competitiveness
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0.10
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3
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0.30
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2
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0.20
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1
|
0.10
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Management
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0.10
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4
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0.40
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3
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0.20
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1
|
0.10
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Financial Position
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0.15
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4
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0.60
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2
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0.30
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3
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0.45
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Customer Loyalty
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0.10
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4
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0.40
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3
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0.30
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2
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0.20
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Global Expansion
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0.20
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4
|
0.80
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1
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0.20
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2
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0.40
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Market Share
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0.05
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1
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0.05
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4
|
0.20
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3
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0.15
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Total
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1.00
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3.15
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2.50
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2.20
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Note: The ratings values are as follows 1 = major weakness, 2 = minor weakness, 3 = minor strength, 4 = major strength. As indicated by the total weighted score of 2.20, Company 3 is weakest overall. Only eight critical success factors are included for simplicity; in actuality, however, this is too few.