Assignment:
Follow the steps based on the case study:
1. Conduct external and internal audit( IFE or EFE/CPM)
2. Identify the main issues/opportunities in case.
3. Develop alternate solutions to solve problem or to capitalize on opportunities. You can use any 3 of the 5 tools to develop alternate strategic solutions. Make sure these tools should be relevant and make sense. I need this 3 tools : SWOT matrix, , BCG, IE
4. EPS/EBIT analysis
5. Implementation of your recommended strategy and control mechanisms.
Attachment:- Marketing and RD.rar