Tom peters author and management consultant describes a, Marketing Management

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Tom peters author and management consultant describes a

Question: 1. Tom Peters, author and management consultant, describes a brand as "passion made palpable."42 What do you think he means by this expression. Provide a couple of personal examples that support characterization of brands.

2. Using the framework in, describe all personal associations that the following brands hold for you:

(a) Harley-Davidson motorcycles,

(b) Hummer vehicles,

(d) The Wall Street Journal, and

(e) movie star Nicole Kidman.

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