Tom and Wendi Promise have just purchased a sandwich shop.They found a good lease in a neighborhood shopping center, but the costs of franchising, leasing, and other charges have left them very little for advertising. With limited funds, Tom and Wendi can afford only one of the following options: a Yellow Pages display ad, a series of advertisements in the area's weekly "shopper" newspaper, or advertising in the area's college newspaper (the campus is six blocks from the store) Which of these media will best help Tom and Wendi get the awareness they need?