Today's integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your discussion thread using real-world examples.
1. What are the various activities included in each of these three strategy components?
2. What is the difference between relationship marketing and database marketing? With a majority of business organizations now using database marketing to maintain customer relationships, discuss the positive and negative aspects of this method.
Post your initial response to the discussion question by Friday, July 28.
Respond to at least two of your classmates' posts by Sunday, July 30.