1. Discuss the changes in marketing strategies over the last 40 years
2. Paying for future healthcare in an aging US population is daunting. How may the ACA, ACO, P4P and the crackdown on fraud and abuse in healthcare help to minimize cost-shifting in US medicine and improve access and pay for future medical services?
3. Today’s healthcare markets are composed of larger horizontal and vertical health care delivery systems, referred to as integrated delivery system (IDS). Describe the evolution of healthcare delivery going from the single physician office to current day IDS.