Today more and more people use the internet to purchase


Question: JOURNALING FOR SUCCESS

Today, more and more people use the Internet to purchase products or services. And yet, many people are reluctant to make online purchases because of identity and privacy issues. Still others are "afraid" of the technology.

Assignment: 1. Have you ever used the Internet to purchase a product or service? If you answered yes, why did you purchase online as compared with purchasing the same product or service in a traditional retail store?

2. In your own words, describe whether the online shopping experience was a pleasant one. What factors contributed to your level of satisfaction or dissatisfaction?

3. If you answered no, describe why you prefer to shop in a traditional retail store as compared with shopping on the Web.

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Management Theories: Today more and more people use the internet to purchase
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