Today market landscape
Identify the major trends and forces that are influencing today's market landscape.
If you were to rank order these trends according to their possible impact, which is the one trend that you feel will have the most impact?
Justify your choice
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Determine the major trends and forces which are influencing today's market landscape.
Explain the pitfalls of this approach in terms of overall effectiveness of this type of strategy, and in terms of seeking a return on marketing funds invested.
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