Today market landscape
Identify the major trends and forces that are influencing today's market landscape.
If you were to rank order these trends according to their possible impact, which is the one trend that you feel will have the most impact?
Justify your choice
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The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem.
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Determine the major trends and forces which are influencing today's market landscape.
Explain the pitfalls of this approach in terms of overall effectiveness of this type of strategy, and in terms of seeking a return on marketing funds invested.
Describe rationale of suggested investment strategy (assume CAPM is benchmark model). Describe multifactor APT model which incorporates size.
Describe pros and cons of each approach. Relate the discussion to efficient market hypothesis and its implications.
Explain the organization's product mix, including its depth and width. Describe the major elements of the organization's brand.
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