Homework: Principles of Management
Learning Outcomes
• Recognize the functions of planning, organizing and controlling and how they interrelate.
• Apply knowledge and techniques of strategic planning and decision making.
Task
Read the Management in Action case "Norwegian Air Shuttle Aspires to Become the Cheapest Global Airline" at the end of Chapter 4 "Global Management" available in your textbook Management: A Practical Approach 7th edition by Kinicki, A., & Williams, B., and answer the following questions:
I. What are the biggest challenges Norwegian experienced in trying to expand its airline across the globe?
II. To what extent did you observe examples of ethnocentric, polycentric, or geocentric attitudes in this case? Provide examples to support your conclusions.
III. Use Table 4.4 (Given below) to identify cultural differences that are likely to arise between Norwegian employees working in Denmark and Sweden and Thailand. How might these differences affect interpersonal interactions, and what can the company do to reduce any unintended conflict from these differences?
IV. What are the most important lessons to be learned about global management from this case? Discuss.
TABLE 4.4 Countries Ranking Highest and Lowest on the Globe Cultural Dimensions
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DIMENSION
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HIGHEST
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LOWEST
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Power distance
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Morocco, Argentina, Thailand, Spain, Russia
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Denmark, Netherlands, South Africa (black sample), Israel, Costa Rica
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Uncertainty avoidance
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Switzerland, Sweden, Germany (former West), Denmark, Austria
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Russia, Hungary, Bolivia, Greece, Venezuela
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Institutional collectivism
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Sweden, South Korea, Japan, Singapore, Denmark
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Greece, Hungary, Germany (former East), Argentina, Italy
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In-group collectivism
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Iran, India, Morocco, China, Egypt
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Denmark, Sweden, New Zealand, Netherlands, Finland
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Gender egalitarianism
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Hungary, Poland, Slovenia, Denmark, Sweden
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South Korea, Egypt, Morocco, India, China
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Assertiveness
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Germany (former East), Austria, Greece, United States, Spain
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Sweden, New Zealand, Switzerland, Japan, Kuwait
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Future orientation
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Singapore, Switzerland, Netherlands, Canada (English speaking), Denmark
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Russia, Argentina, Poland, Italy, Kuwait
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Performance orientation
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Singapore, Hong Kong, New Zealand, Taiwan, United States
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Russia, Argentina, Greece, Venezuela, Italy
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Human orientation
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Philippines, Ireland, Malaysia, Egypt, Indonesia
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Germany (former West), Spain, France, Singapore, Brazil
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Source: Adapted from M. Javidan and R. J. House, "Cultural Acumen for the Global Manager: Lessons from Project GLOBE," Organizational Dynamics, Spring 2001, pp. 289-305.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.