Assignment Task: Based on the questions and objectives below, I need hypotheses and questionnaire with closed questions, according to the following scale (Strongly disagree, Disagree, Neutral, Agree, Strongly agree)
- To quantify the effect of advertising using social media platforms on profitability in rural MSMEs.
- To assess the relationship between social media platforms usage and brand awareness in rural MSMEs.
- To investigate the impact of social media platforms usage on customer acquisition and retention in rural MSMEs.
- To identify challenges and opportunities of social media usage for rural MSMEs.
1. To what extent are MSMEs owners in rural areas aware of the importance of using social media in their work?
2. What is the correlation between social media advertising and the profitability of rural MSMEs?
3. How does social media presence impact brand awareness among the rural population for MSMEs?
4. What role does social media play in acquiring and retaining customers for MSMEs in rural areas?
5. What are the major challenges faced by MSMEs in rural areas in effectively using social media for business growth?