Write a report on SONY Corporation.
a) To what extent and how can the strategy followed by the company be explained by theories of positioning, resources or other approaches to strategy; and
b) To what extent and why do you consider that the current strategy is likely to succeed?
Include below points in the report
- Introduction
- Company overview
- Strategy and competitive advantage
- Analysis of porters 5 forces
- Bargaining power of the supplier –low
- Rivalry –high
- Bargaining power of buyer- high
- Threat of substitutes – high
- Sony’s approach to strategy
- Resource based approach
- Vris analysis
- Core compentencies
- Company’s performance
- Conclusion
- Chairman’s vision
- Emerging markets
- Current products performance
- Ventures and closing down unprofitable segments
- SWOT analysis
- Prepare the SWOT analysis for the company
Words Count : 4000 (+-10%)