To what degree do the alternatives in part b fit the


Description about Crocs Supply Chain and Competitive Advantage

Problem: Read the Stanford Graduate School case study, Crocs: Revolutionizing an Industry's Supply Chain Model for Competitive Advantage

Answer the study questions below in depth:

Part a) What are Croc's core competencies?

Part b) How do they exploit these competencies in the future? Consider the following
alternatives:

i. Further vertical integration into materials

ii. Growth by acquisition

ii. Growth by product extension

Part c) To what degree do the alternatives in part b fit the company's core competencies,
and to what degree do they defocus the company away from its core competencies?

Part d) How should Crocs plan its production and inventory? How would the company's gross
margins affect this decision?

Part e) Think of a Croc competitor. How does their supply chain process compare and contrast?

Tell me about Crocs Supply Chain and Competitive Advantage.

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