To understand the full spectrum of any market a business


Question: Write a rewriting work on Understanding Target Markets

To understand the full spectrum of any market a business must recognize not only the industry itself but also the targeted consumers. Nike just as any other company uses different marketing strategies and to create objectives, firms must first conduct research. Part of research is identifying a target audience to place marketing focus. It must also be remembered that companies may create an audience profile to target its marketing.

Outline: - Research

- Consumer Analysis

- Customer Profile

- Continuous Monitoring and Research

- Environmental Scanning

- Target Market

- Conclusion

Information related to above question is enclosed below:

Attachment:- Nike.rar

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Marketing Management: To understand the full spectrum of any market a business
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