Question: Part A requires you to identify and evaluate two opportunities for your chosen organisation.
1. Choose an organisation to analyse. Identify two marketing opportunities for the organisation you have chosen.
To identify opportunities, analyse information on your chosen organisation's market and business needs, for example:
a. comparative market information
b. competitors' performance
c. customer requirements
d. legal and ethical requirements
e. market share
f. market trends and developments
g. new and emerging markets