1. To encourage the? trial, the marketing team spent? 50% of its marketing budget on couponing and another? 30% on sampling during which phase of the new product development? process?
a. commercialization
b. Idea generation
c. concept testing
d. test marketing
e. business analysis
2. In a _______ supply chain, none of the participants has any control over the others.
A. conventional
B. corporate
C. contractual
D. cooperative