Question: To determine the effectivity of our Business Model, it is useful to compare the effectiveness between the different channels in our organization.
Take for example a company like Apple Computers, and compare their online and in-store sales for 2017. Is the ratio between one and the other as you expected?
Write a short essay indicating how both channels performed in 2017, and what will be the trend in the near future regarding Apple sales for each channel.
1000 words.