To conduct a consumer analysis for the product-the good, Marketing Management

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To conduct a consumer analysis for the product-the good

Question: To conduct a consumer analysis for the product-the good, service, or idea-in your marketing plan: 1 Identify the consumers who are most likely to buy your product-the primary target market-in terms of

(a) their demographic characteristics and

(b) any other kind of characteristics you believe are important.

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Marketing Management: To conduct a consumer analysis for the product-the good

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Marketing Management: To conduct a consumer analysis for the product-the good

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