Tide
Price-
• How is this product priced relative to competing products?
• What is the rationale for employing this pricing strategy?
• Are there pricing discounts (for example wholesalers, bulk)?
Place
• Where is the product sold as well as why have those locations been selected?
• Do the locations give passable accessibility to the target market?
• Are products sold online as well? Is there transparency between online as well as brick and mortar outlets?
Promotion-
• What marketing communications does this company use to indorse the product?
• Define the advertising, personal selling, public relations and direct marketing, and so on, efforts)
• What key messages are portrayed to consumers? What is emphasized? What is the image?