1. Through marketing research, General Mills discovered that extending the black bowl beyond the package’s edge better communicated the product’s convenience. This change in packaging is an element of Warm Delights’ ____________.
A) product strategy
B) price strategy
C) promotion strategy
D) place strategy
E) penetration strategy
2. The launch of a new consumer product can cost a firm tens of millions of dollars. Securing the financial as well as the human resources for the launch of a new product happens during the _______ phase of the strategic marketing process.
implementation
planning
evaluation
segmentation
targeting