Issues in Crises Management
Individual Report - Crises Management Plan (2000 words)
Submissions - Online via Turnitin with less than 15% plagiarism check, (only assigned if you feel confident in doing it) thanks
Assignment Task
This task requires you to consider and apply relevant theories, principles and ethics to the appropriate identification and analysis of a selected high-profile crises management situation. (Real event).
For this assignment, you need to select as a case study a high - profile crises event that has occurred in the past and analyse the strategic plan used to combat the crises and evaluate the success or otherwise of the plan's outcomes in written brief format.
The case studies can be obtained from websites, text book, PRIA, journals and government reports. The case study requires my approval prior to commencing work on this assignment.
Criteria.
The report should include the following:
- Executive Summary
- Introduction
- Appropriate case identification
- Analysis of the issues
- Application of theories, strategies, ethics and principles to the selected case
- Media and environmental scanning
- Stakeholder analysis
- Strategy
- Tactics
- Professional presentation of brief
- Correct English, grammar and referencing
- Attention to report structure
- Conclusions
You are to write the report from the perspective of a PR consultant who is providing the report to the relevant decision-makers in your chosen organisation regarding a crises/risk management plan including appropriate strategies and recommendations. The marking criteria are provide on the next page.