Assessment Task 2: Marketing Plan
This task is a continuation of Assessment Task 1 and represents the outcome of your Situation Analysis. The two linked tasks examine your organisation's current situation and subsequently lead to the creation of a marketing plan.
Your Task
Your task is to prepare a Marketing Plan for the completed Situation Analysis. As mentioned in the last Guide, the SA is typically the first substantive section of a marketing plan in which the marketing manager usually details their assessment of the current situation.
You'll now consider the current situation in relation to your market offer. Start thinking about how a small change could be made to your product/service that optimises or leverages current environmental circumstances - or that could protect it from the current situation. This may be a small product line extension designed to attract an emerging target segment, or that will take advantage of a change in culture or some other part of the macroenvironment.
Through your SWOT analysis you have identified the core problem or opportunity currently facing your company.
You'll now take this problem/opportunity and design a marketing plan that leverages your company's situation.
As always, the first part of your plan will be an Introduction.
Introduction
Segmenting the Market
Target Market
Marketing Mix
- Product strategy
- Price strategy
- Place
- Promotion
Strategic Fit
Referencing
Attachment:- Assignment Files.rar