Colonialism is the domination of one society by another, so yes this is a clear example of a company from a rich society capitalizing on a poor society (Nowak & Laird, 2010). Most indigenous countries like Brazil were forced to switch to capitalist mode of production in order to control the economy. This switch was more than likely a collaboration between the government of Brazil and predatory merchant MNC's like McCann World Group that targeted the low-income consumers.