This project is a full-scale Survey Research Assignment. This is a complete, six chapter project which will:
1. Identify a marketing problem or opportunity worthy of investigation.
2. Review all appropriate background literature to provide foundation for the necessity of the research as well as direction.
3. Design the methodology to be implemented.
4. Design and administer a questionnaire to a minimum 100 person sample.
5. Analyze and interpret the results of the data you collected.
6. Make meaningful recommendations based on the data analysis you performed.