Question: 1) Animal food manufacturing (3111)
Industry/Market study: conduct market analysis for the food industry/market.
This must include a size and growth rate terms of sales growth and profitability, market structure analysis in terms of selected industry's competitive environment.
Answer these:
1. number of firms,
2. how the industry structure have changed over time,
3. including concentration, and reasons for such change,
2) select a market strategy, e.g., price discrimination, vertical restriction, product differentiation, and examine (with theory and empirical evidence) how firms use such strategies in the market and whether such strategies pay off, e.g., impact of advertising strategies on profitability, price, among others.
At least 2 pages