This is the question what is jetblues business-level, Strategic Management

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This is the question what is jetblues business-level

Basically this assignment is to read chapter 5 and answer this question below in 1 page.

This is the question:

What is JetBlue's business-level strategy? Is JetBlue's competitive advantage sustainable?

Text book - Strategic Management text and cases SEVENTH EDITION by Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner and Gerry McNamara

CHAPTER 5 - Business-Level Strategy: Creating and Sustaining Competitive Advantages.

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