Basically this assignment is to read chapter 5 and answer this question below in 1 page.
This is the question:
What is JetBlue's business-level strategy? Is JetBlue's competitive advantage sustainable?
Text book - Strategic Management text and cases SEVENTH EDITION by Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner and Gerry McNamara
CHAPTER 5 - Business-Level Strategy: Creating and Sustaining Competitive Advantages.