This is a question in Marketing.... Read the following announcement by General Mills and respond to the questions below -
https://blog.generalmills.com/2015/08/hefewheaties-taps-into-craft-beer-culture/?sf11876885=1
1.) Would you invest in this new product idea?
2.) Please explain the reason for your choice using only arguments related to marketing strategy (segmentation, targeting, positioning, and differentiation).