1. This is a historically popular technique through which managers create a quick overview of a company's strategic situation - it is based on achieving a sound fit between internal resources and the external situation
a) External Analysis
b) Value Chain Analysis
c) Internal Analysis
d) SWOT Analaysis
2. New-to-the world products are ___________
a) new products that create an entirely new market
b) existing products that are targeted to new geograpical markets
c) low-cost products designed to obtain an edge in highly competitve markets
d) new product enhancements that suppliement established products.