A firm has hired you as a consultant. Their only concern is to maximize profits. This firm is not in a perfectly competitive industry--they have some control over price. They give you the following information:
We're selling 90 units at a price of $10 and at the end of the day we're currently earning revenues of $900. Our costs are $1000. It costs us about $10 to produce another unit.
Based on your analysis, what would you advise them to do?