This case refers back to materials discussed earlier in the

Question

Read the Traci Lynn Jewelry Case at Traci Lynn Jewelry case for BADM 490.pdf

This case refers back to materials discussed earlier in the semester and takes a look forward into direct selling. Pay particular attention to Dr. Traci Lynn's decision making processes and the following case questions:

1. How are opportunities identified/recognized and assessed at Traci Lynn Jewelry? By Dr. Traci Lynn?
2. What was the role of effectuation and each of its key principles (bird-in-hand, crazy quilt, lemonade, affordable loss, pilot-in-the-plane)? Be specific and provide examples.
3. What criteria would you use to assess the feasibility of Traci Lynn's plan to add more product categories beyond jewelry and handbags?
4. Was Traci Lynn's new venture idea (assume it is women's clothing) an attractive opportunity based on your criteria? What in the case suggested it was feasible for TLJ to pursue this opportunity? What suggested it was not feasible? What would you recommend she consider next?
5. What was Traci Lynn's recipe for success? Which competencies did she demonstrate?
6. To what did she attribute the success?