This assignment assesses how well you can do the following (as outlined in the module specification):
- Explain and critique a range of relevant theories and concepts of the strategy process and international business issues
- Critically review and implement the strategy of an organisation in light of international business issues
- Critically evaluate strategy formulation and implementation
- Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity
Key Skills to be practiced /assessed
- Plan, organise and manage your time
- Conduct research, gather and analyse data while critically applying
- relevant theories and concepts
- Use initiative
- Apply effective written skills
- Work individually to solve a given problem
Details of the task (Use Nigeria as an international market)
Using Tesco plc (www.tesco.com) as a case study, prepare a report of no more than 2,500 words that:
- Identifies a potential target market for Tesco's future international expansion strategy. (This means that you must not choose an international market already served by Tesco; doing so will result in failing this assignment).
- Analyses the macro-environmental characteristics of this market.
- Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.
- Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.
- Evaluates the various options the firm may adopt in expanding into this market.
- Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.