This assessment involves writing about your understanding of the task of a marketer and their role in relation to demonstrating an understanding of how marketers go about changing customer's behaviour in order to get consumers to buy their brand. It should not be a personal opinion piece, but should be an academic piece of writing embedded in the literature and backed by a range of references outlining the most important things marketers should concentrate on in order to get consumers to buy their brand. References should be journal article bases and must be from 2010 to 2015. It should be roughly 1000 words assignment.