Think of crocs in terms of competencies not products not


Think of Crocs in terms of competencies – not products, not retail locations, not partnerships.

Draw a competency tree for Crocs

a. What is their core competency?

b. Does it pass the tests?

c. Are their markets - they are currently not in, that it could be applied?

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Operation Management: Think of crocs in terms of competencies not products not
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