Think of an organization you have worked for or one with


The purpose of the Final Paper is for you to culminate the learning achieved in the course by demonstrating your knowledge of organizational management by synthesizing the information from class into work and life experience.

Focus of the Final Paper

Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizing Kotter's 8-Step Approach.

Include the following sections headings and additional sections as needed:

1.Introduction

2.Company Overview

3.Diagnosis

4.Kotter's 8-Step Approach

5.Conclusion.

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Marketing Management: Think of an organization you have worked for or one with
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