Question: 1. You will need to search YouTube (or other accessible medias) find 3 or more different types of game time entertainment. Think of promotions or half time shows. Use a diverse sporting events (for example; not three basketball events, but a football halftime show, soccer event, and tennis promotion). Share the 3 game time entertainments that you watched. Briefly discuss for each the market targeted, if any promotional event was linked, and your thoughts on the entertainment.
2. Why is it important to identify the target market before setting objectives? Identify the different target markets for developing a communication plan for marketing sports at your college. What types of objectives might be used with each target market?
3. Think of a sports team, either college or pro, that has performed poorly the last few years. What type of marketing approach has the team used? What type of marketing approach should the team use?